The Avlon Story

In 1984, Avlon Industries, Inc. had only one employee — today, the company personnel has grown to over 143 employees, worldwide. Avlon products are sold in 46 countries.

Avlon Industries, Inc. is responsible for many of the most widely-used and efficacious professional hair care products on the market, including the well-known Affirm® Conditioning Relaxer System, FiberGuard® Conditioning Relaxer System, Ferm® permanent wave products, MoisturColor® professional hair color products. And KeraCare® Conditioning Hair Care System a range of maintenance & styling products that professional stylists and consumers love.


Avlon’s Philosophy

Avlon seeks to maintain its image of professionalism and innovation, to expand its product lines, and to be recognized as a leader in the markets it serves. It regards hairstylists with the highest respect and constantly seeks successful solutions to their calls for help with assistance from its technologically advanced research center. The company’s goal is to provide the very best products that advanced research and innovative thinking can offer, and always with an eye toward advancing hair technology.

and Mission

Avlon Industries is a developer, manufacturer, and marketer of innovative and high-quality personal care products. Our “For Professional Use Only” products are sold to licensed cosmetologists. Our market is primarily comprised of individuals with excessively curly hair.

Our commitments to our stakeholders are:

  • To interact with our employees in a fair, honest and respectful manner, and to provide an environment of growth, safety and satisfaction.
  • To ensure that all Avlon products reflect our dedication to healthy hair and skin.
  • To treat our distributors with integrity and respect, and to support them in product sales and training.

Featured Products



Affirm Conditioning Relaxer System consists of state of the art products that conditions hair before, during and after relaxing. It offers phenomenal straightening while retaining up to 81% of the original fiber elasticity. Leaves hair feeling soft and looking radiant.

Now, the Affirm Conditioning Relaxer System is more technologically advanced than ever.

  • Phenomenal straightening
  • Retains up to 81% of fiber elasticity with the Affirm Creme Relaxer (Sodium Hydroxide) and up to 76% with Affirm Sensitive Scalp Relaxer (Guanidine Hydroxide)*
  • Increased moisture in hair fibers
  • Superb ease of combing
  • Improved hair porosity
  • Amazing softness and shine
  • Blend of exotic and cutting edge ingredients

* When used with the complete Affirm® Relaxer System followed by KeraCare® Strengthening Thermal Protector. 

 New blends of exotic and cutting edge conditioning ingredients strengthen hair and protect against damage by retaining significantly more fiber elasticity than our previous formulas.



Affirm® StyleRight™

Affirm® StyleRight™ Hair Maintenance Products is a super luxurious exclusive line of products that help maintain your hair in the best possible health by nourishing each strand with rich moisturizing conditioners that penetrate deep into the hair and scalp. You will see the gorgeous results of using this amazing, innovative product line! 

The Ingredients…

All of the StyleRight™ products are produced using the most amazing natural and state-of-the-art ingredients available. Following are some of the known benefits of the ingredients used in these products.

  • Reetha, Amla and Shikakai Extract
  • Phytosterols
  • Avocado
  • Pumpkin Seed Oil and Rice Bran Oil
  • Grape Seed Oil and Olive Oil
  • Argan, Pequi and Buriti Oil
  • Macadamia Seed Oil
  • Royal Jelly
  • Fruit Extracts
  • Keratin

Texture Release™ System

Texture Release™ System is heat activated with amino acids and conditioning agents which go deep into the hair fibers to enable styling versatility. This allows the client to have optional textural change with increased combing manageability. This system was formulated for excessively curly hair that needs moisture & conditioners with special attention to the scalp.

Frequently Asked Questions

What hair types are recommended for Texture Release?

Excessively curly to tightly coiled hair types

What products support the Texture Release System?

The Texture Release kit includes a Scalp Rejuvenating Sulfate-Free Shampoo, Hair Dilator, Releasing Lotion, Thermal Protector, Curl Shape & Shine Cream, and Rejuvenating & Moisturizing Conditioner. These products are designed to work in synergy for the best results. In addition, the following products can be used from the KeraCare line —

For straight styles: KeraCare Products

For natural styles: KeraCare Natural Textures

What is the recommended flat iron?

For the most effective results a titanium iron is recommended

What is preferred a hooded dryer or steamer?

Both hooded dryer and steamer give sufficient heat activation; however research show the steamer has more heat activation.

Can you color on the same day of a Texture Release?

Wait 3-5 days after the Texture Release service before using Permanent or Semi-Permanent color.

Will you have certification classes for Texture Release?

Yes, for more information & details on Texture Release contact our customer service at 011 794 4467.

Ideal clients for this product?
  • Client who wants no chemical commitment
  • Client who is transitioning
  • Client who wants to elongate natural curl pattern
  • Client who wants styling versatility
  • Client who wants to maintain natural texture in between blow drying
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KeraCare® offers premium shampoos, conditioners and styling products to maintain the beautiful stylish looks your stylist creates – without sacrificing the strength and health of your hair or scalp.


Using the latest technology in the state-of-the-art Avlon Research Center, KeraCare® products are formulated to help attain beautiful styles, healthy hair and healthy scalp – because they all matter to you.

KeraCare® uses gentle detergents for the hair & scalp and ingredients that are moisturizing to the hair – whether it is relaxed or natural. KeraCare® products do not contain human placenta extracts, formaldehyde or its derivatives – and most products do not contain sulfates, parabens, mineral oil, phthalates or petrolatum.

Our extensive range of maintenance products “For Professional Use Only” are sold to licensed cosmetologists worldwide. A selection of these Professional Formulas are also available through select fine salons nationwide, including JC Penney Salons & Regis Salons. While we have been servicing salons for many years, we recently expanded KeraCare’s® product portfolio with a new retail brand made specially “For Home Users” called .kc. by keracare. You can conveniently find these products at Sally Beauty and beauty supply stores near you as well as on this website.

KeraCare® is manufactured by Avlon Industries, Inc., the makers of Affirm & FiberGuard. Our founder, Dr. Ali N. Syed, is a master chemist with a wealth of experience formulating high-quality products for textured hair. He is decorated with multiple patents and personally supervises every project undertaken by Avlon’s Research & Development Center.